Evaluation of My 1st Advert

I'm pleased with the filming and how it's come out. It still requires a little bit of editing before I put it up, but it will be worth the wait. Nathan's acting was fantastic, and it really helps with the atmosphere I'm approaching with this advert.

Storyboards

These are the storyboards for both of my planned adverts. I had to use screen shots from the actual adverts themselves, as this was the easiest way for me to explain it and show what I mean.

Storyboard for Advert 1

This is storyboard 1. It has a simple layout to it, but it is a brief description and show of what I am to do, and what is to come. I hope to add some sort of serious music towards it, as I feel like this will help out with the atmosphere of the advert.

Storyboard for Advert 2

This is storyboard 2. It is much easier and more simple than the 1st one. This is because the advert will only consist of one main scene, followed by the editing and sound effects. I don't think I'll put music into this advert. It seems to be more of a comedy approach, as opposed to a serious one.

Essay 1

a) In the film and TV industries, there are many different camera angles, all used for different effects. These are:

Pan - the movement used by the camera horizontally to catch across-screen movement. A good example of this (seen below) can be found in documentaries, and sports such as F1 Racing, football, and basketball. Panning is used in these kind of programs/events, because other angles can not capture all of the views and details (e.g., using a zoom in a football match would be useless, as the ball would be off the screen for a large majority of the match.

(The panning camera motion is used in the SAW franchise, usually to show a character's situation stuck in a trap)

Extreme Long Shot - the extreme long shot is always used to set the scene and destination in a film/sports program. One of the most recognizable examples of use of the extreme long shot, is the Death Star in the Star Wars series. It is also used in programs such as Sky Sports Football, where the whole stadium is shown from afar. It is common for film makers to even display the name of the location at the beginning of the scene. Below is an image of the 2nd Death Star, used in Star Wars, Episode VI. This is a classic example of a long shot, as it gets the whole space station in the camera lense. This shot is best used with scene setting, and battles.

(The Second Death Star, from the film Star Wars, Episode VI)

Long Shot - long shots are used to show multiple people or items on the screen at the same time. This is most common on chatshows, and daytime television, where one or more presenters are used. Long shots can also be used on television dramas, with an example being a crime scene from CSI. The image below is from the 2010 thriller film, Insidious. The image depicts a silhouette of a demon outstretching its bladed hand towards a comatosed child. The long shot used in this scene shows the whole event happening at once, making it easier for the viewer to know what is going on. The long shot is a useful angle to use when filming, as it can show more of the scene, as opposed to one person at a time.

(The Demon in the film Insidious is shown in this long shot, lurking over the child)

Medium Shot - medium shots are used to mostly display conversation between 2 or more characters. A medium shot usually consists of an angle from the knees, up. A good example of a medium shot can be found in dramas and chatshows, where the program is based mainly towards one person/character. An example of this in a film would be from the movie "The Dark Knight", in the scene where the Joker's 1st set of main dialogue begins. Medium shots are good ways to place a character(s) into the main light, away from background characters and/or extras.

(A medium shot of the Joker)

Close-Up - the close-up technique is used mainly to capture emotions not visible from the regular angle. This can be seen in many duels in films, and on television programs to show someone's emotions (i.e., someone crying). A classic example of this, is in the picture below. This picture is of Clint Eastwood in the film "The Good, the Bad, and the Ugly", and shows a clear grimace on the face of the character. Emotions such as fear, sadness, and anger, are exposed easier through the use of zoom, making the viewer almost feel what the character (or athlete) is feeling. This is usually a catalyst for making the viewer have the same emotion, especially if the viewer has experienced the (or similar) material used.

(An example of the use of a close-up is shown here)

Extreme Close-Up - an extreme close-up is used to show extreme detail to a person or character. The purpose of this effect is similar to a regular close-up, in which it is used to capture expressions.

(An Extreme Close-Up of Gollum)

b)